“Viral” by Leonard Sweet

Facebook. Twitter. Pinterest. Instragram.

I use all of these social media vehicles… a lot. I thought that Sweet’s book “Viral: How Social Networking Is Poised to Ignite Revival” would add insight to the way that I approach using these sites for the sake the Kingdom. Unfortunately, I didn’t find a lot of practical application from the book. Fortunately, though, the philosophy that the author conveyed throughout the book outweighed my preconceived notions.

Sweet’s perspective on the gap between the Gutenberg generation (old-school // technologically stubborn) & the Google generation (early adopters // tech savvy) were challenged my thoughts about previous generations. Though Gutenbergs may be somewhat slow with transitioning technologically — its the previous generations that progressed this far to usher in the Google generation. Sweet declares that we (especially those of us living in the context of western civilization) now live in a TGiF (Twitter – Google – iPhone – Facebook) saturated culture. And I agree… its more UNCOMMON for me to come across someone these days that doesn’t have a Facebook account than ALL of the folks that do. I oversee/lead the middle school ministry at our church & the majority of them either have a FB account and/or Instagram account.

So how do we reconcile our lives portrayed thru social media & our convictions concerning Christ?

Viral gives its reader loads of food for thought with regards to how we can THINK about social media & the incredible progress made in technological developments — and that translates to our practical use of such vehicles. So the application of this book presents itself as being much more cerebral than just an easy ‘how-to’ manual for proselytizing your faith online.

*** Disclosure of Material Connection: I received this book free from the publisher through the Multnomah “Blogging for Books” book review program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


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